10 Free Marketing and Social Media Classes to Elevate Your Skills Today

The internet offers a wide array of information sources that keep expanding on a daily basis. New knowledge and skills are added to continuously build a more complex and organized source of information. That information is more meaningful and useful to beginners and learning marketers.

The real task arises where you have to sift through a huge amount of resources for you to pick the most meaningful and useful. In this article, we are going to discuss 10 of such resource classes that might have a positive influence on your skills:

1. Introduction to Social Media Strategy

This is a new beginner-intermediate resource offered by Skillshare and it was created by Buffer. It’s a 45-minute long session that will give you a solid base on creating your online brand or business on social media. Be it that you want to increase your website’s traffic or improve your brand awareness, or simply boost your sells, you will learn to create some strategies that can achieve your objectives on social media sites such as Facebook and Twitter. Buffer’s digital marketing strategist, Brian Peters, will take you through his custom social strategies process.

2. Social Media Monitoring

This resource was created by Eric Schwartzman and is offered by Coursera. It’s relevant to all skill levels from beginners to experts. The focus of this class is social media monitoring. It’s designed for the online marketers who want to take note of what their audience is posting online. This course has a lot to offer to everybody to sharpen their skills on social monitoring. It is only the monitoring you can be able to tell if your campaign has achieved the desired goal.

3. HubSpot Inbound Certification

This is one of the broadest online marketing courses available at no charge. Spanning 270 minutes, you get a huge amount of information that will prove vital for improving your social media marketing skills. Covering the Inbound methodology basics, its offers tips pertaining attracting traffic to turning your satisfied clients into your promoters.

The instructor for this course is HubSpot focusing on the Inbound Methodology. When you conclude this course, you are awarded a HubSpot inbound certificate and a personalized badge. There is no prior experience or qualification that is needed for you to undertake this course.

4. Google Analytics Platform Principles

This course offered by Google Analytics Academy is a 1-3 hour in-depth course covering profound details about the Google Analytics platform. The main focus of this course is data collection, processing, configuring the processed data and making and interpreting reports.

When you complete this course, you will be able to sit the Google Analytics Individual Qualification exam with the result of earning the Analytics Certificate. You will be required to have prior knowledge in Digital analytics fundamentals and basics. This course doesn’t tackle details on the basics of analytics.

5. Advanced Social Media Marketing for Picking up Clients

This course is tailored for intermediate marketers who want to improve their customer appeal and score more clients. Paying minimal attention to the basics of social media marketing like account creation, the focus of this class is concentrated on how to best apply the resources and basic knowledge that you have.

This class demands that you have active social media accounts on Facebook, Reddit, and YouTube platforms and you will begin unlocking the secrets of picking up clients. Created by Brian Yang, the course is offered by Udemy.

6. Facebook Blueprint

This free online course is created by Blueprint eLearning and is offered by Facebook. The skill level for it is from beginner to advanced users. The focus of this course is to aid you with tips and skills of carrying out an effective campaign on your Facebook business page. You will be taken through some of the best-proven practices and strategies employed by world leading brands on social media.

As Facebook is evolving more and more into a premium social media platform, it will be an advantage for marketers who will undertake this course as it will ensure their budgets will be maximally utilized.

7. Digital Analytics Fundamentals

This is another web analytics course offered by the Google Analytics Academy. It’s a 4-6 hour course covering the basic principles of digital analytics, fundamental digital measurement models, terminology and technical assessment. This course is necessary if you want to acquire the skills of leveraging data to increase business performance.

There is awarding of certification at the completion of the course and prior knowledge on Google Analytics is essential.

8. Pay Per Click (PPC) University

A multi-level course created and offered by WordStream to help you improve your PPC and digital marketing skills. It’s divided into 3 learning schedules for beginner, intermediate and advanced users for learning Google AdWords, with extra modules for social advertising.

Numerous informative resources are made available to you to boost your digital marketing proficiency, and the mobile device support is a big advantage to ever moving marketers.

9. Email Marketing for E-Commerce

This is a free course from MailChimp aimed at enhancing your email marketing skills. This will enable you to tap into the invaluable email marketing opportunities that are ever growing. A lot of digital marketers are still groping in the dark when it comes to email marketing so this course is designed to shed light on this aspect and enable you to get the most out of it.

10. Landing Page Conversion Course

This course has 11 subsections aimed to guide you in designing more engaging landing pages. It contains in-depth advice from the world to online marketers and marketing organizations. It focuses on its attention on creating more conversations on landing pages as a doorway to engaging with customers.


As previously mentioned, the internet provides a vast array of information resources. You can learn how to write a thesis statement or get a Certification on Social Media Marketing from the comfort of your PC. Take advantage of these resources today!

If you know of any good course that really improved your digital and social media marketing skills which we didn’t mention please let us know in the comments below.

Written by Lori Wade

The author's name is Lori Wade. She is a tutor and a freelance/content writer who is interested in education, blogging and sharing her ideas. She has a degree in Journalism and is a frequent contributor to several publications and websites. If you are interested in writing, you can find her on Twitter or Google+ or find her in other social media.

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