If you are a blogger – blogging for yourself or your company – you will have experienced firsthand that it’s a really tough job. You have to be flexible as well as wise; you have to be creative as well as talented.
The basic skills can be honed more or less, but there are some detrimental limitations which need to be overcome. Here are a bunch of blogging limitations you are better off without.
1. Too Commercial
Blogs are meant to be personal. If the ‘personal’ element is missing, then the blog certainly lacks the human element.
You could always purchase followers from fake sites to make your blog ‘look’ popular; but as long as you’re forgetting people, the blog won’t be able to get real admirers.
Blogs tend to become commercial in three ways:
- With many advertisements splashed on your site
- With you advertising your works
- With you advertising other people.
2. Compromise Quality
Copywriting by far remains the most integral part of your blog. No matter what you do or how you do it, it’s important to give quality the most importance.
This is something that people will remember. They will remember coming to your blog and reading half baked information; yes! The impression lasts. Hence, quality is something that always needs to lead.
This doesn’t mean you rob content off the net. Yes, that brings us to the next point.
3. Copy Content
Getting a great deal of good work on the internet isn’t difficult. But if you think you can easily pick up content from the web, rephrase and pass it off as great work on your site, then you’re wrong.
Copied content doesn’t work in the long run. And with search engines becoming smarter by the day, this is something that’s bound to change.
So the way to overcome this limitation is by being honest. If you really feel some content is awesome, go ahead. Pick it up – but don’t forget to give the credits. More so, you could directly link to the site give you more of a association. That works well for SEO as well!
In all these cases, you stake losing your valuable reader because you are thinking ‘money’. The bottom-line however is, as long as you have your readers, your blog has value.
And value can transcend to money. Hence, overcome this limitation by working on new and innovative content FOR your readers.
4. No Social Presence
There are two points to be noted here:
- Having a dead social profile
- Being social
If we look at the first point of this discussion, you will note that we started with blogs connections between people. How can you connect if you aren’t social?
You need to go out, speak and connect with people which mean a social presence is very important.
Now, if you have a Facebook page that you have never visited or seldom update, that’s almost as good as no social presence.
Hence, overcome this short coming by going out there and making a profile and creating a plan to keep that profile alive. Social networking sites are bound to ‘work’ for you.
5. No Purpose
You might begin arguing that you DO have a purpose for your blog. You want to help people or you want to build your brand; whatever it is that made you start that blog is what you may call a ‘Goal’ or ‘Purpose’.
But fast forward to now and check:
- Are you regular with your posts?
- Are you just talking about yourself too much or too less?
- Are you trying to please everyone and ending up getting no results on your page?
These are just a few questions which can reinstate my point that your blog lack purpose.
So, overcome this short coming by having a fixed agenda for your blogs. A structure purpose and course of action so that you can meet your goals and live up to them.
Looking at these points, it can be simply said that you got to change these practices if that’s how you’ve been working this way. If you’re a blogger, avoid these limitations.