To ensure that your business is growing constantly, it is very crucial to take the right decisions at the right time. A good decision making power is the secret to any successful business. Since every business needs to be handled differently, the growth prospects and the ladder to it vary from one business to another. If you have a commercial printing business, your step to a better business can be to opt for a web-to-print business model. But as mentioned, there comes a right time for every step. The right time can be determined by observing your everyday business activities.
In this blog, we have tried to list down a few tell tale signs that can give you an idea about the right time to invest in a web-to-print software solution.
Your printing business has stopped growing
If your list of customers is restricted to the same set of regular ones, and the revenue sheets are showing no progress, it’s time to do something drastic. For an offline printer, there are limited avenues for growth. If you have excelled the market with your quality products and services and still you have limited customers, it’s a sign that your business needs a bigger market to grow. What better than the web then? Extending your business online and offering something as desirable as personalized products is all you need to do for the maximum utilization of your existing resources and grow your business further. Web-to-print model lets you spread your business beyond physical boundaries and help you grow at a tremendous rate. Given you are using your resources correctly, there is no seeing back.
You have a standardized online gifting store
If you have an online gifting store and sell standardized products only, you should definitely go for web-to-print software. People are migrating from gifting normal goodies to making them more interesting by adding a dash of personal touch to it. And, if you don’t want to lose your business, you have to build up on the latest trends. If your store is doing well and have a good customer base, you have got more reasons to get web-to-print software. As you already have your customer loyalty with you, your features will be promoted faster and as a result, your revenues will soar higher than ever. Thus, by investing a modest amount, you get manifold returns.
You often get printing job enquiries from far-off locations
If you get calls and queries regarding printing jobs from far off locations and you have to turn down these offers every time for lack of resources and right channels to transact, it’s time to switch to web-to-print. Web-to-print virtually reduces the distance between you and your potential customers. It will let your far-off customers to check and order items online without being bothered about the physical distance as a constraint and you can also send out the goods with proper order management and payment gateways and tying up with a shipping partner.
You get lot of customization requests for your products
If your customization job is doing well offline and you get a lot of requests to get personalized products, it’s a sign for you to automate your business processes by extending it online and invest in web-to-print software. As your customers can see and understand the products on your online store, there won’t be any requirement to spend time on each customer. You can utilize this time to further work upon the progress of your business. Also, ordering and delivering items gets much easier for the customer as well as you as a business entity.
You are looking for ways to earn additional revenue
If you are considering options to earn additional revenue for your print business, web-to-print is for you. As you already have all the resources to produce or source the products, you just need to invest in software that gains you more orders. A web-to-print store lets your customers personalize their products online and order them directly from your online store. Thus, you get more customers and increased revenues. Apart from earning you additional revenue, web-to-print also reduces your day to day operational charges by eliminating or reducing your electricity bills, store maintenance expenses, etc.
If you had been noticing any of the above signs frequently, you should consider moving to web-to-print before the market gets excessively competitive. A Web-to-print store will help your business get that little push it requires to do much better than it can do in a confined market. Moreover, the number of customers you can get by selling online is certainly much more diverse than you can ever get by offline selling. For all these reasons web-to-print is the route you need to adopt to bring your business back on the growth track.
Mr. Maulik Shah is the founder & CEO of Brush Your Ideas, a Web-to-Print technology solution offering consisting of Magento Product Designer extension and readymade Web to Print Magento Store. He is a tech enthusiast and an avid blogger and writes about Ecommerce, CRM and other web and mobile based technologies.