Technology is changing with every hour and so is the designing industry. Web designers are continuously pushing the envelope, in order to improve the UX (user experience) of the website. The website is home for any business in the digital world. Thus, its impression has to leave a powerful mark on its users not only for the first time, but each time.
Considering this fact, one should not wonder why businesses are modifying and updating their website designs continuously. Your website design might be great, but if it’s not in tune with the latest trends, your potential customer will soon ignore your website.
So if you still haven’t upgraded your existing design, 2017 is a great year to modify and infuse latest trends to your website.
Here are 5 latest trends which you can incorporate into your site and make it more engaging.
People often undermine the potential of micro-interactions due to its simplicity, but they are very powerful tools. A quote, motivational picture or witty status instantly grabs visitors’ attention and make them scroll further. Many brands are increasingly indulging these micro interactions in their website.
2) Be creative with bold typography
A user spends less than 5 seconds to decide whether they will stay on your site or not. And bold topography can make them stay on your web site. It has the potential to convey your message clearly and loudly to the audience. But, as we know too much of anything is bad and topography is no different in this regard. Overuse of topography can significantly turn your website absurd. With the right amount of bold topography you can significantly hook users with your site.
2) Use video content for background
A survey revealed that the videos are more powerful tools than still images. Hence, many business websites are implementing video content for their background. This trend is expanding even more with the intrusion of high quality videos. Users connect easily and quickly with videos.
3) Incorporate high quality Images only!
Visual content is a powerful tool when it comes to branding of any business. Despite it, I wonder why some business doesn’t take their visual content strategy seriously? Hence, we continue to see stock photographs on many web sites. Is your website one of them?
Stock photography is bad for designing and branding of any business. It reduces trust and undermines the credibility of a brand. Thus, one should switch to high quality, authentic images only. They are vivid, and give a clear idea of your product/ services and plays a very important part in influencing purchase decisions.
4) Design Card based content
The new way of presenting content is in the form of cards. It has increased UI (user interface) and UX (user experience) of a website. This model is penetrating in every industry widely. Users love reading the content in card format as its easy and quick to digest.
Well, it’s fairly clear the need to update your website. A regular and dull website is less likely to stimulate your customers. With the advancement of technology, users are continuously thriving for greater UX and UI. Thus, it’s highly imperative for businesses’ to adhere with the latest trends. But do remember that each website is unique and what works for X might not work for Y. So, one should not blindly apply any new trend, as this could reduce UX of your website. Be selective, unique and apt with your web design. It’s highly imperative for any Web design and development company in India.