Image source: pharosdata
The tech landscape has transformed tremendously in a couple of years and ‘Mobile is the new Mantra’ of the upcoming generation.
The above image shows the 10 smart phone friendly nations by ownership, usage and penetration on the globe.
According to Statistics, Smartphone users are predicted to grow from 4.65 billion users in 2016 to 4.85 billion users in 2017.
Image source: smartinsights
This data from Nielsen on mobile media time explain the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps.
By looking at the data, it is well understood that Mobile app development will expand into new dimensions to tap the global market, so it’s but definite that the competition turns out to be fiercer.
I’ve listed some of the key mobile app development trends that need to be implemented in 2017 to make the most out of it.
1) Android Instant Apps
App abandonment is a major challenge for e-commerce apps as most of the users just download an App for purchase and then later on delete it after the transaction gets over.
A revolution in app development is commence in the form of `Android Instant Apps’ that enables beautiful and immersive Android apps to run instantly, without installing them on your device that means no need to wait for it to download, no need to use data to install it and best of all, no usage of precious memory space on the phone to store it.
In fact, one can simply update existing Android app to take advantage of Instant Apps functionality and in less than a day time; your App will be accessible on Android devices going back to Jelly Bean.
With the introduction of Allo and Google Assistant, a brand could find their offerings as a frequent suggestion through Google Assistant and users connect right away with the brand’s best native experience as they bypass the Play Store and jump directly into the app.
2) AI Chatbots
If you remember, just a few months back Google launched its new messaging app called ‘Allo’. Messaging apps are not a big deal, but Allo stands apart due to the integration of Google Assistant in the messaging app, which is actually an AI Chatbot.
Chatbot is a computer program which conducts a conversation via auditory or textual methods and known by different names like chatterbots, talkbots, Chatbots, bots, chatterboxes, Artificial Conversational Entities etc.
It uses artificial intelligence (AI) and natural language processing (NLP) to learn individual users’ needs and offers personalized recommendations for things like travel, fashion, gifts and many more things.
Chatbots will soon become one of the hottest mobile app development trends and many brands are moving towards integrating bot technology into their own apps as it’s a powerful platform to get connected with their audience.
3) IOT based Apps
The idea of Internet of Things (IoT) is spreading its wings wider and stronger & slowly but surely taking part in every facet of our lives.
By 2020, there will be 21 billion smart devices worldwide and IoT is made of billions of devices interconnecting and enabling them to exchange information.
All the futuristic appliances are being engineered with smart features as the health sector, education, security, smart homes, automobiles and many more sectors have started experimenting and integrating with IoT to revolutionize their business.
Just for an example, our homes are occupied by smart TVs, smart washing machines and smart refrigerators and information is being exchanged between appliances and mobile apps to manage our daily schedules effortlessly.
Wearable tech devices, such as Google Glass and iWatch, have shown that IoT will open up better prospects to include advanced features in mobile apps, going ahead.
4) VR (Virtual Reality) Integrated Apps:
The future of mobile apps is tilting towards virtual reality (VR) technology with an ability that could reshape business practice, or fundamentally recast customer experiences.
VR based m-commerce apps will be able to allow users to see the products and decide accordingly, which will boost the revenues of a particular product or a company.
For example, if you are in the realty market, you can use VR app that can offer 360 degree virtual tours of the property sitting at the buyer’s home, office or any place in the world.
Similarly, if you are a travel agent, you can use VR based mobile app to make your customers experience the travel destinations well before they can buy the travel package.
Still, many customers are a bit reluctant to shop garments, footwear, furniture and other goods as they are not certain of getting the accurate size or fit. But, it is anticipated that VR apps will address this concern efficiently.
Whether you belong to Real Estate, Fashion, Medicine, Entertainment, Manufacturing, Aerospace or any other industry, the new technology will transform the mode consumers will shop, experience and communicate to the businesses through mobile apps.
5) Geo-location Apps:
Geo-location apps are the long-anticipated next frontier in mobile technology.
A Geo-location based service is accessible with mobile devices through the mobile network and utilizes geographical position of the device for communication.
In comparison to traditional media in which consumers will keep in mind your television or newspaper ads, Geo-location Apps offer a whole new sense to the concept of target marketing and delivers message directly into the consumer’s handset at exactly the time they need it.
Consumers use Geo-location Apps to convey their social networks about their whereabouts while eating, shopping and travelling and leave reviews and send invitations to their friends at the places they are shopping, dining or travelling.
Google Maps for directions, Yelp for restaurant reviews, Foursquare/Swarm to earn coupons and the Uber for calling a taxi are famous location-based Apps.
All of these activities can boost your company’s reputation and potentially increase the number of customers you attract and retain over the period.
6) Hybrid Apps
There are approximately (200 crore) Android device, (100 crore) Apple users and others using Windows platform worldwide.
In this scenario, instead of developing apps for every different platform, hybrid application is the most apt technology as it can be used on multiple OS and different browsers.
Hybrid mobile apps have numerous benefits:
- Faster market launch compared to pure native app development
- Lower total cost of ownership as cross platform adaptability is easier
- Easy maintenance, upgrades and deployments
- Access to native features
There are numeral celebrated hybrid mobile apps like Basecamp, Instagram, Yelp, and Untappd.
If you’re looking for more, you can check out the showcases for PhoneGap, Ionic, Telerik Platform, and AppGyver too.