7 Best Practices to Build Customer’s Trust on your E-commerce Brand

7 Best Practices to Build Customer's Trust on your E-commerce Brand

Trust wears the crown for almost everything in this world! AND it also sets a big challenge for the online businesses. This raises some questions in our minds like – How can an online shopper judge that your website is secure? Are the products really true the way they look like on the website? Will the shoppers get actually what they have ordered? We all know gaining trust on an online business is definitely indurate as compared to trust on a person, but it’s not impracticable, This article will highlight the methods and the factors that need to be considered.

Check out the list of few factors that would certainly help your customer’s trust to grow amazingly on your E-commerce website.

#1 Secure and Trusted Payment Gateway

For an e-commerce store, it is prudent that they should have a trusted and the most secure payment gateway for all the transaction done on your site. This means you need to make your online store a risk-free website. That also indicates working with plausible payment providers such as PayPal or Stripe, but that’s not the only step you need to take. However, you need to build a strong security framework for your customers to trust your website and if you are not into E-commerce business then obtain an SSL certificate (Secure Sockets Layer) to encrypt and secure customer data.

#2 Use Security Seals

There’s a logical reason why professional E-commerce stores and other security companies hand out signs and stickers for their clients to exhibit more than free advertising. This is because it lets everyone know that the website isn’t a sitting duck. All the more there might be some thieves that might be a tripping alarm system for your customer’s confidential information. Considering this there are some security precautions to make such as installing SSL certificate or enabling an EV SSL certificate for enhanced security of the information and encryption. When they see the green padlock in the address bar and the lock sign they feel more secure about their private information which they give on your website. Having EV SSL certificate will ripe great benefits to pull potential foot traffic and gaining customer’s trust.

#3 Be Transparent with your customers

This point indicates that your E-commerce website should be highly trustable in terms of displaying information for your customers, because ultimately you also seek information from them, like you ask your customer to fill details while shopping, such as – contact number, email address, with this there are chances that your customer can get pissed or might feel disinterested to give you the desired information because of fraud or hacking threats. To beat this, be fair and transparent about how that information will be used and reassure them that the online store is trustworthy.

#4 No false and over promises

Overdoing things can be dangerous for your business and for your customers. While it may sound a bit tempting to try to accomplish every demand and need of your customer, no matter how pushy stuff they ask. But at times fulfilling all is not possible and can be highly dangerous for both. So what is recommended? Be honest in terms of your capacity and capabilities to solve the queries so that there is no loathe disappointment among your customers. Remember to be fair on all the pricing and discounts terms as well. Don’t make false promises just to gather the heap of customers, if they are aren’t satisfied on what you are selling then you will lose your customers immensely. So, be honest and upfront on whichever and whatever kind of customer request is achievable with you.

#5 Create Human Connection

No matter which medium you use to react to a customer, try to keep your reaction as genuine as you can and it shall be amiable to engender trust. Customers who think they’re being served with stock answers or they are interacting with an automated system may not wish to continue the shopping or the interaction in future. All the more it then becomes quite essential to flaunt your personal identity and credentials to make your customer feel that you are real. Start a conversation by chat option, give your address, tell them about your website, and depict your mission and vision. These tones give a humanize voice to your customers. It will, in turn, inspire recognition value, and by this customer will get familiarity and trust. Moreover, to foster trust personal connection is important.

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#6 Don’t be more complex

Customers love when they get straight and fair return policies for the products they buy from an E-commerce store. But often there are lengthy windows for the terms and conditions and return policies. To curtail the dilemma of customers have a clear and nicely written privacy policy with a clear indication of terms and conditions on the return policy as well. Also, make sure that any kind of merchandising policy is quite easy to find on your site. AND if there’s a discounted policy or some sales then make sure it includes all the rules upfront for the customers.

#7 Reviews and Testimonials

It is one of the best practices to request your buyers and online shoppers to put reviews about the products and also to write their own real-time testimonials on the website. This will certainly turn out to be a great contributor in engaging your current customers while targeting the potential ones as well. This will also help to showcase an image to your customers that your products are universally adorned.

Also if you promote sharing honest reviews then it shows that you don’t hide anything to your customers. With this, your customers will get a chance to open up with some issues as well in the hope that they will be resolved. This is just another way to gain trust.


No wonder all the above-stated methods will be highly effectual in gaining your customer’s trust on your E-commerce website. Go for them and build trust!

Written by Emily Romanoff

Emily Romanoff is a freelancer writer and blogger.

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