There is so much noise on the Internet these days. Nearly every company has a website and social media presence, and it can be difficult to stand out and really grab consumers’ interest. On Facebook alone, people leave more than 5 billion comments on various pages each month. Every minute of the day, about 400 new users sign up for Facebook, so the reach is growing day by day, hour by hour and even minute by minute. One way you can stand out in such a crowded online environment is to show the personality and the people behind your company. Celebrate each milestone with your employees, and also share them with others to gain some branding traction.
This serves a dual purpose of showing your employees you care and highlighting your top talent and achievements to the public. Here are a few ideas to get you started.
1. Milestone Anniversary Celebrations
Take every opportunity to celebrate your company’s anniversary. Big anniversaries, such as 10 years or 20 years in business, call for massive celebrations, but don’t overlook the small ones, either. Every year, you should celebrate and share your happiness to be in business with your customers and potential customers. It affords a unique opportunity for people to get to know and engage with your brand.
One example of a company doing a great job with anniversary branding is Facebook, through their look-back videos. Not only will they share which anniversary is most current on their page, but they also produce unique videos for each user that shows their most important moments on Facebook, based on the date they joined. What a brilliant marketing move! They also offer Friendship anniversaries with photos and a look back at your friendship with another person on Facebook.
2. Retiring Employees
Those who’ve spent many years investing in your company and are ready to retire deserve to be celebrated. This can show potential clients about the type of people who work for you, but can also help attract top candidates who are looking for a company where they can grow over the years. Not every company appreciates its older workers, so this is another way you can set yourself apart.
A great way to get the word out in this case is to ask the employee’s permission to send out a press release, along with a photo, to local publications. Don’t forget to also place it on your website, in your company newsletter and shout it out on social media.
One example of recognizing retirees is a piece covered by a local radio station about the Nelson-Atkins Museum and 23 employees retiring from there. More than likely, the information came from a press release the museum distributed to the press in their hometown.
3. Big Moments for Leaders
Another milestone you’ll want to share is big moments for your company leaders. Did the CEO just get a humanitarian award? Perhaps someone in upper management just had her first baby? Recognize these big moments to show the personality of your company.
One example is when Rob Mericle shared he and his company attended the grand opening of the Isuzu Center of Excellence, which recognized Mericle alongside other worldwide leaders. He shared the moment on his Twitter and LinkedIn profiles.
4. Philanthropic Endeavors
Does your company have a favorite cause? Many companies take a day to serve the local community and support something they believe in. Encouraging volunteerism is not only good for the overall morale of your employees — because it feels good to help others and make a difference — but it shows your company is about more than just making money.
Take time to show off those charitable moments. Take along an official or unofficial company photographer, and do a live stream on Facebook or Twitter to show some of your employees hard at work. You could also create a slideshow explaining why everyone believes in this cause, and share photos and information about the organization you’re helping.
5. Publicly Reward Achievements
You can build a strong company culture by publicly recognizing big achievements. For example, you might want to host an awards banquet once a year. Recognize those who’ve sold the most, helped others the most, are retiring or did some other special thing. You can even invite some of your customers to this event to show them your appreciation for their loyalty to your business. Include an award for top customers.
6. Share the Joy
What better way to celebrate reaching a top sales goal, building a new warehouse or reaching an anniversary than by sharing that joy with your customers and offering them a special discount for helping you get there? You can do this by sending out digital or print coupons and offering a truly discounted rate for a limited time. This will help build goodwill with your customers as well, and hopefully keep them coming back time and time again.
7. Highlight Trips
We live in a world where an image is worth much more than 1,000 words. People love to post on Snapchat and Instagram. If your company takes a trip to the nearby mountains for a retreat and team building, or a handful of employees attend a conference, use the opportunity to share the event online. If you don’t already have an Instagram presence, this can be a good way to introduce yourself to Instagram users and give them a glimpse of your company’s personality.
These are just a few examples of the ways you can celebrate your company and your employees. In the online world, people don’t want to constantly receive tweets, posts and emails where you are trying to hard sell them on your product. However, they are interested in what your company is up to, particularly if they already follow your brand. It’s your opportunity to show off your personality and your most important milestones.