As the culture is the basics of every country on which it holds. Thus, the corporate culture is the basics of the entire firm on which holds all the sales and success. A corporate culture is the inner rites, rituals, heroes, and values of a firm. All in all, these two words have enormously powerful influence on how employees think and act. It determines public perception of the product. And eventually, has a strong influence on performance over time. Creating a corporate culture for a startup project is unbelievably hazardous process. That is why it is always useful to separate the idea on ingredients.
Corporate Culture Indicators
The main part of corporate culture is physical setting (for instance building and office layout). Second indicator is corporate statements about itself (advertising and press releases). Third one – how the company treats its guests. Eventually, the fourth one is about the ways for employees to spend their time.
Types of Corporate Culture
There are various types of corporate culture. However, the most usable types are these four variants.
The happy employees in this type of corporate culture are more likely to be extroverts energized by relationships. They are tolerant of ambiguities and have low needs for structure. These employees can spot politics and act to stop “negative” politics. And what is common among these workers that they consider themselves easygoing, affable, and loyal to others.
What is about the workers of this field? First of all, they are usually considered as passionate employees. Second of all, they have strong need to identify with something bigger than themselves. I like the example with drug making company. The owner of the company organizes an event to inform his employees about gigantic sales that they had for last month. However, he uses radically different words than expected. “In this month we saved 300 more lives”. That is how employees begin to relate themselves with bigger image of mission statement of a company. And that is why, the employees of this culture enjoy being in teams. They are all prepared to make sacrifices for the greater good.
This culture defines its employees as reflective and self-contained introverts. They have a high autonomy drive and strong desire to work independently. What is more, they have a strong sense of self.
The employees of mercenary culture are very goal-oriented and have an obsessive desire to complete tasks. They usually thrive on competitive energy. In addition, they keep “relationships” out of work. They are developing them and making a team-members group into small family.
Roles of Corporate Culture
First of all, the main goal is increasing the growth, profit, productivity, and job satisfaction in a firm. Secondly, it’s all about retaining the best people one ever could. The next sub-role considers to inspire customer loyalty. Furthermore, with the help of corporate culture one can develop new markets. Regardless, it allows you to increase the creativity of your project. In addition, the other role of corporate culture is to smooth mergers and acquisitions.
To illustrate the example of this topic I would talk about two giants that succeeded due to their corporate cultures.
Apple Organizational Culture
In Apple’s case, the following characteristics are the most significant in its organizational culture:
- Top-notch excellence
- Moderate combativeness
Apple Organizational Culture in Context
Advantages and Benefits
The combination of top-notch excellence, creativity and innovation in Apple’s organizational culture supports the firm’s industry leadership. These characteristics of human resources empower Apple to stand out and stay ahead of competitors. These features of the company’s organizational culture are key factors that enable success and competitive advantage. Creativity and excellence are especially important in Apple’s rapid innovation processes.
Drawbacks and Weaknesses
Apple’s organizational culture brings challenges because of the emphasis on secrecy and the moderate degree of combativeness. An atmosphere of secrecy limits rapport among workers. Also, the moderate combativeness that still exists in the firm today has the disadvantage of limiting the morale of some employees. These issues indicate that Apple’s organizational culture has room for major improvements to strengthen the firm’s human resource capabilities.
Google Organizational Structure
Google’s organizational culture is:
- Smart with emphasis on excellence
- Supports small-company-family rapport
Google Organizational Structure in Context
Openness is achieved through the matrix organizational structure.
Within Google’s organizational culture context, employees feel free to give their ideas and opinions.
Innovation is at the heart of Google. Every employee is conditioned to contribute innovative ideas.
In this organizational culture, the firm also favors smart employees who strive for excellence.
In addition, the company supports employee involvement in projects and experiments.
The overall ambiance at the company’s offices is warm because the firm’s organizational culture maintains a small-company-family feel, where people can easily talk and share ideas with each other, including CEO Larry Page.
Thus, Google’s organizational culture supports excellence in innovation through sharing of ideas and capability to rapidly respond to the market.
What Kind of Tool Use Both of Them?
Both Google and Apple use the same tool to involve more and more people to their websites. It’s all about the popups due to which people redirect themselves to the another web pages.
How This Works?
Random visitors of whole internet walk through this system every day. And it is now possible to redirect them in the way that website owners want to do. All you do is creating some popups on your website and visitors can click on them and straightly go to your social accounts or the section on your website. Google and Apple use them on other websites to redirect their potential consumers to their web pages.