It’s important to carry a mobile presence in 2016. A recent Google report has revealed city-based smartphone penetration has reached 56 percent of the United States market. Additionally, 46 percent of relevant mobile users have made purchases via mobile. If your business hasn’t committed to mobile yet, it should. Both mobile apps and mobile websites carry benefits, and each is entirely viable in the modern marketing world.
Not every business is alike, however, and each carries different needs based upon consumer base, operations and ongoing capacity. Your company might need a mobile app. It might need a mobile website. Check out the facts below, and determine your brand’s best course of action in the upcoming year.
The Mobile Website
Mobile websites are e-commerce hubs, and they benefit companies branching out in multiple directions governed by ongoing consumer choice. In many cases, mobile apps aren’t the best-possible marketing tools available. Businesses frequently provide valuable mobile experiences via websites. If your mobile website is a worthy digital selling tool, you won’t need to leverage device functionality.
Your Own URL
That said, it’s important to prepare a solid mobile website experience based upon mobile application. Harnessing your own mobile website requires a strict application of SEO. Additionally, your domain should be mobile-optimized to prioritize content structure for device owners. In 2015, 50 percent of mobile searches resulted in immediate purchases. In fact, Google has reported that nine out of 10 smartphone operators engaged searches exclusively through their devices.
Sleek, Slim and Accessible
If your mobile website is responsive, it’ll succeed. Big e-commerce platforms thrive upon accessible mobile websites, taking advantage of intuitive feedback platforms, innovative on-site search engines and quick-access shopping carts. Responsive websites deliver great experiences, and operators can even adjust browser width with CSS3. Avoid the hassle of redirects, and offer consumers incredibly consistent experiences to maximize you brand’s online presence.
The Mobile App
Mobile apps, meanwhile, promise personalized user experiences. Mobile-based programs savable to a smartphone’s storage are useable offline. They’re also developed and designed for mobile operating systems. Targeting your Android or iOS users is easy, and resulting mobile initiatives are incredibly impactful when your business has implemented a potent project rollout.
That said, mobile apps are time consuming. It takes time to develop big projects, and it takes time to market your brand’s app. If you’re planning on linking users to your mobile app by way of SMS, you should check out the many strategies surrounding SMS API and platform integration. The biggest hurdles mobile marketers face exist in discovery.
Mobile apps offer hyper-relevant content. They’re engaging, and they offer astounding utility. Assuming your mobile marketing approach has reached its full potential, your strategy can win by targeting the consumer’s natural need for integration and streamlined purchases. Create an app capable of snapping living space photo, superimposing purchase options and referring product versions. A mobile website is an all-in-one solution to branded product accessibility. Apps are about promotion.
Which is Better?
Bot mobile websites and mobile apps serve marketing purposes. Really, your business should use both. Mobile apps drive traffic into online platforms, and mobile websites assist customers in executing purchases. Already, business leaders like Amazon are offering platforms like Price Check to leverage in-app opportunities with on-website purchases.
SMS campaigns power both platforms. SMS campaigns experience a 95-percent click rate, driving consumers through mobile apps, onto mobile websites and straight to online checkouts. While mobile apps enable product scanning, and even product research, no strategy is complete without a mobile website. Mobile commerce drives everything. By the end of 2017, mobile consumers are expected to drive 24.4 percent of all e-commerce revenue.
The verdict: Access both. Your campaign will thank you. Your consumer will, too.
What do you think of what I’ve covered so far? Will you jump on the App revolution or will you continue to engage your audience using an optimize mobile website? I would love to read your comments below.
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