For the past one-and-a-half years, a search reversal tool has been in use by merchants on Amazon. It already has a track record with benefits to both the sellers and the shoppers. The process of finding keywords by an Amazon seller is as follows;
- Getting keywords from a reverse ASIN search
- Getting product sales report for the desired products
- Correlating the two searches and pick best keywords
- Applying the best keywords to the product description
- Testing Amazon’s indexing of the product description
This process is intimately known by aggressive sellers who churn out sales and beat competition for their products. The search tools have been designed for the Amazon unique identifier referred to as ASIN and their indexing criteria. These tools are obtainedby purchase of credits that last for a limited period or under monthly subscription with cost benefits.
Prior to the tools being in the market, it was frustrating for sellers to guess the wrong keywords that the buyers might search. It was equally frustrating for the shoppers to not find what they were looking for yet it was there on Amazon. Chances are, they will find more satisfying results in the future.
The Amazon merchant tool set is dedicated to updating its databases with the latest trending volumes, keywords and keyword combinations. Keywords are updated weekly and search volumes are updated daily.It goes by the brand name Keyword Inspector Tools and really gives the necessary implements to sell professionally.
Search volumes are used to estimate sales volumes. Competitor action is clear to see by comparing their product description with the keyword results. That way a seller never lags behind on the latest market events and the terms in popular use. Acting upon the information, the seller makes decisions not only on how to package his or her product but also what stock to renew and which niches to capitalize on.
The tens of millions of keywords used produce billions of keyword-ASIN combinations. These are stored and updated in the Keyword inspector’s database. The number of combinations keeps rising as the keywords increase and the products’ ASINs increase. Having access to this database reveals all the untapped angles on Amazon.
In order to serve its shoppers better, Amazon has segmented its sites geographically. Therefore, the marketplaces are amazon.com, amazon.ca, amazon.com.mx, amazon.co.jp, amazon.de and so on. The keyword tools have followed suit to allow sellers to target a certain demographic. Some products that are sold internationally take the metrics of each url into consideration.
Different product categories help the seller to analyze the market and gain a deeper understanding. They include:
- Average price
- Product reviews
- Sales per day
- Sales rank
The seller has a bird’s eye view of buyers’ activities and a retrospect view of the history of those activities. These are presented in easy to understand graphical views. Comparing with his own sales records, the seller can determine whether to change pricing, brand or model. Keyword searches do not discriminate whether the sale is private-label, wholesale, retail arbitrage, online arbitrage or drop shipping.