There are many elements that need to work together like cogwheels to ensure that the mobile app is not only successful, but also pleasant to work with and to look at in general. A part of the work required during the creation of an app is reserved for the UX designer. While many may be familiar with the term UI, which stands for User Interface, UX might not be as commonly recognized. UX stands for User Experience, and it is the UX designer’s job to make sure the app he is helping develop will present itself in an enticing manner to the public, catering to what the user’s needs and overall doing everything in his power to enhance the experience one has when using that specific app.
There are some tips that UX development can greatly benefit from. In this article, we will go over these tips and help up and coming UX designers and experienced veterans alike get a new perspective on the process. Let’s see what are the things that you can do to boost the overall quality of an app, from a user experience point of view.
Don’t overly complicate things
It’s understandable that you may want to leave your creativity mark on a project, but the expression “ less is more” is valid even when it comes to app design. Your main goal should be to come up with a design that makes the app accessible for users and is easy to navigate through and understand. A user will more likely return to your app if its interface didn’t come off as intimidating or daunting.
Grid the whole process
This one might seem a bit farfetched, but it couldn’t be more so. Designers that work without a grid, risk, and often times succeed in creating apps that lack uniformity and direction. What this means is that you need a grid to make sure that everything in your app aligns well with every other element and that people opening the app won’t feel like they’re in a labyrinth. It is important that they have a sense of where they should be going next.
Make the app fast and efficient
In mobile app UX design, your two best friends are Fast and Simple. The most successful apps are the ones that need the least amounts of taps or actions to be performed in order to complete a task. If you make your app require a lot of taps before the action is complete, you will no doubt lose a good chunk of your business. Even if we are talking about simple taps on a smartphone screen, people do not like to be put to work. They want their apps snappy and simple to use so if you deliver that, there’s nice revenue bonus waiting for you at the end.
Dabble in originality but respect the way things are done
It is important when developing an app, to keep in mind the platform your app will be running on. Apps have their own way of running but most apps also follow an already accept style of functionality, which is also the case with platforms. Google’s Android and Apple’s iOS have their own unique feel to them, meaning that they are also different from each other. What this means is that you shouldn’t develop an iOS application which runs like an Android app. This will only confuse your customers and possibly cost you business since the probably the main reason why most people use a specific platform is because they like the look and feel of that one over what competitors offer.
On the same note, it’s not wrong to try and come up with innovative ways in which apps could work or be used, but not everyone is excited about having to learn an entire new process again. So while you are free to express your originality when designing the app, it’s a good idea to keep an eye on the standard patterns used by most of the other apps and incorporate that into your own, making sure that customers will be familiar with how the app should function.
It is the UX designer’s job to make sure that what customers use for the first time is also something that customers will return to. The UX designer builds on the skeleton provided by the rest of the development team, and makes sure that the end product represents your vision, in their app.