Increasing customer engagement leading to higher sales conversion has become easier with the introduction of Live Chat in the market. By endorsing human element, live chat service has enabled the businesses to turn their websites into an interactive place for customers. With proactive response through live chat, companies provide product/service information to visitors and guide them in the right direction to simplify their product purchase decision. Customers are looking for value and service in least possible time and live chat adds that value by establishing a relation between customers and businesses, converting those relationships to sales.
Here are some innovative features of live chat software, which assist the businesses in maximizing their sales.
24/7 Customer Support Service
Live Chat customer support service allows businesses to connect with their online visitors 24/7 a day. Customers can ubiquitously inquire about the products and services offered by a business through live chat service. Chat agents ensure that each and every query of visitors is addressed so that visitor engagement can be increased, which ultimately generates more sales.
Track Customer Behavior
This feature lets businesses know exactly what their visitors are looking for. Live chat helps businesses to boost their sales by getting a deeper insight on visitor behavior. This unique feature of live chat software allows the businesses to know the important details of a visitor, to track their location, preferences and interest. Visitor behavior analytics plays a significant role in determining the areas which can be improved to provide an exceptional customer service and to generate qualified leads.
Improved Customer Convenience and Satisfaction
Creating satisfaction is the core component for businesses when their aim is to increase their customer retention rate. Live chat allows you to be available for your customers 24/7 and ensures that no quality leads are lost after the official business hours. As compared to traditional mediums of customer support, live chat agents ensure that all visitors are engaged on the website and satisfied before leaving the website, eventually improving the service quality and creating loyalty. According to research, live chat service has 73% customer satisfaction rate as compared to other channels.
Long Term Customer Relationships
Customer experience is something that can be turned into long lasting relationships. Most of the customers abandon their carts just because of the complications they face at the checkout. Live chat service has helped businesses to resolve these issues because customers can contact the chat agents immediately and get their queries resolved instantly during the check-out process. Having a reputation for quick problem resolution is something that brings customers closer to the brands, generating more leads and sales.
In comparison to traditional mediums for customer support service like phone and emails, live chat enables operators to handle multiple chats in a single window and to answer customer queries efficiently, reducing the operational costs. Live chat effectively cuts the cost per chat and provides stellar services with its smart features.