There is no denying that, when it comes to online ads, Google is the undisputed king. Still, no matter how this web juggernaut may tower over its competition, we have to ask ourselves is putting the fate of your website or blog entirely in Google’s hands really a smart move? The answer is – No, not really. With Google’s ever-changing polices for getting and retaining an account, and the constant rise of very capable competition it is becoming increasingly hard to resist the temptation to diversify your marketing approach. So, let us take a look at some of the reasons why Google should be worried.
Amazon may be the best known for its ecommerce activity, but it is not that big of a secret that this giant is trying to branch out (streaming service is one of the first things that comes to mind), so here we are with the Amazon associates program that allows you to put dynamic ad images on your blog/website and receive small commission whenever Amazon sells something from your links. The good thing about this particular way of rewarding is that, if one of your visitors buys some expensive item (e.g. laptop), rewards can be pretty substantial.
Yet another heavyweight on this list, Infolinks is one of the largest monetization networks in existence, with the client base of more than 200,000 publishers and a very wide reach of 128 countries. It should be also mentioned that Infolinks features free to use native ads, highly customizable range of products (everything from contextual video ads to appealing display banners), and very easy-on-the-eyes and unobstructive user experience that will not put the website visitors off. In short – A very well-rounded package that will help you to get the most out of your website’s traffic.
Huge number of people considers Revenue Hits to be THE best AdSense alternative in the entire bloggervese and it is really not that hard to see why. First of all, this network is based on the CPA (Cost Per Action) system which, essentially, means that you will earn money not only when your visitors make a purchase, but rather when they deliver some specified action (e.g. registering to advertiser’s website). Throw into the mix vast variety of ads designed to promote such actions, and millions of active users, and you will not be able to resist the appeal.
Easy Monetizer is not so much an ad network, but rather a tool that allows you to automate affiliate linking and provides the results similar to the ones you would get with an ad network, which is great because you should push for as much diversity as possible. Given the fact that this tool is powered by Amazon’s proprietary algorithms, you can expect pretty good suggestions, too. All you have to do is to find some digital agency to take care of your website, enable Easy Monetizer plug-in, and let the tool do everything else.
Starting its journey back in 2011, Propeller Ads quickly became one of the biggest available pop-under networks with great CPMs (Cost Per Impression). Although this network specializes in a selected number of specified niches (entertainment, gambling, dating, software, finances, etc.) it more than makes up for this (supposed) lack of versatility with the inclusion of banners, close cooperation with the networks that are specialized in app and mobile services, and great ROI (if you feature any of the mentioned topics on your website, Propeller Ads can bring you more money than AdSense).
As we can see, all these networks and tools are very serious bruisers, and Google does have a very good reason to look over its shoulders, which is, essentially, a very good thing. All these mentions (Google included) will have to keep upping their game in order to stay relevant, and we, the users, can only benefit from such situation.