When you are associated with digital marketing, you must be aware of the visual platform named Instagram. It helps to grow your business if you can use it in the right manner. Both B2B and B2C audiences can be attracted with the help of this platform. Let us go through some effective strategies.
Say Story Visually
With the help of the pictures or the videos, you can articulate which is worth 1000 words. People can easily be connected through this platform as it can be utilized as a great opportunity to engage people by telling interesting stories. For example, when you are showing the pictures or the videos of the animals kept in a particular zoo, the visitors will get a clear picture of how they are being cared.
Plan Your Posts
If you possess quality content, try posting them in the right manner with the help of Instagram. You must update the latest news about the products or services you are dealing with. So you can post the picture of the latest version of the product or a video of instructions on how to use the new product. You can post some evergreen pictures or videos which can be preferred by the audience any time. You can try curating the user generated content to improve the likes and comments in your posts. All the pictures and the videos can be organized within the Google Drive which can easily be accessed at the time of need by the persons who are involved in this particular process.
Manage Engagement And Publish
You must approach the management process of publishing and engagement in the right manner. Your aim must be for the quality and not for the quantity. If you want to know the right ways of publishing through Instagram, take guidance from instamacro.com. If you cannot decide whether to post 3 posts per week or only a single creative post in a week, you must go with the second option. You can go for the hash tags which are popular and branded to attract more and more audience towards your posts.
Content curation plays a great role in the online marketing world. The user generated content can be easily widespread if it can be re-posted or curated properly. You can involve your audience for participating in the creation of the content. This can sometimes provide you with killer content and an opportunity for the audience to display their talent. You can run a photo contest and can accumulate some extraordinary photos for publishing. Never forget to announce and give away prizes to the winners.
Are You Ready?
You can ask this particular question to yourself and check whether you are prepared for Instagram or not. If you think you are not prepared, you can follow some Instagram accounts of the branded companies. Just try following the ways they are posting. You need to find the frequency of their posts, the type of content they are highlighting in their accounts, the target market they are mainly aiming. All these will help you to get an idea about the management of your posts.
Like the entire social media platform, Instagram also demands for creativity and uniqueness. For increasing the number of likes as well as the followers, you need to focus on your work with full dedication and creativity. Make sure that the methods you are using are working for you. Never follow your competitors or the branded companies in your niche blindly. Your online marketing activities can only be successful if you can create the right content and can post them at the right time.