As companies stay in business over time, they often change and grow to serve their customers better. To continue with the same and to ultimately make profits, organizations need to make efforts to change their plans, strategies, goals and even LOGOS. With the evolution of your target market, your company should evolve with it, which is ultimately the key to maintaining a positive brand approach in the long term.
However, when it comes to redesigning your logo, should consider following things:
It’s like Re-branding your Company
If you’ve incorporated new products and/or services in your list of offerings, and have changed your target audience, your branding will require modification along with redesigning your logo. Logos are usually niche specific and are designed keeping your business in mind. Hence a logo that doesn’t convey your business motive to your target market isn’t effective. This can eventually lead to a decline in your brand recognition. Therefore, if you’re planning to rebrand your business, consider redesigning your logo too.
It Won’t Be Easy Nor Cheap
Ask a logo designing company or any top website designing company about what all takes to redesign a company logo and they would tell you it’s not easy and takes a lot of efforts. Therefore, you should be prepared with a budget and timeline. In addition, when it comes to redesigning your logo, consider all the places the new logo will be used including printed collateral, your web site, billboards, TV commercials, social media, and emails. The image should be designed in a way that it easily scales between different environments.
Keep it Simple
Often logo designers follow this approach to keep the look of logo simple. This will help your customers to remember it easily, plus a simple log would be easier to redesign. If you want to consider taking the name off the logo, pick a theme that clearly defines your business and its purpose, and that your consumers can recognize it easily.
You Don’t Want to Do redesign it again and again
As said above, logo redesigning take a lot of efforts and money, you should design your log in a way that it will remain relevant in the future. While redesigning your logo, ask your logo designer company to focus on the future trends and customers interest and forget about today’s trends and gimmicks. This will prevent you from redesigning a logo that might need a re-design in a year or two.
Don’t Change Everything at Once
The worst logo redesigns often try to modify everything altogether: the color scheme, the imagery, the font used, and so on. Don’t follow them, except your circumstances demand a complete renovation. Rather, refresh only a few elements and see if it gets you a positive feedback. If it fails to convince your audience, you can then consider refining it and trying to change a few more things.
Use the Opportunity to Stay Ahead of your Competition
Look at the logos your competitors and figure out how to stand ahead of their images by doing something different from what they’re doing. Seek help of your web designing company. Look for elements that make logos good and attractive in your industry, such as curved lines. Add your creativity and incorporate them in your own way. This way, your logo will make sense when viewed next to your competitors while standing out on its own.
A company logo is a powerful tool to create a space in your customers’ mind. So make complete use of this power and set ahead of others in the market.