Jim Rohn once said: “Motivation is what gets you started. Habit is what keeps you going.” We don’t want, by any means, to dispute the man who founded Sears, but we will use this chance to expand on his thoughts. Motivation will get you started. Habit will keep you going. But, precaution will keep you safe along the way. If you don’t make the necessary foundation for success, your motivation will hardly have enough time to transform itself into habit. Here’s a way to build that foundation.
Ask for an Honest Opinion
An idea may look pretty good in your head. You may even have a solid backing in the numbers and statistics. But, the market is not dictated by charts and numbers. It is our emotions that keep the business world spinning. So, ask yourself why would you buy your own product. Ask your friends, too. If a product doesn’t have a firm foothold in the human emotions, it will hardly have any chance in the real-word environment.
Find a Mentor
Finding a mentor won’t take a bite out of your leadership. It will just supply you with the necessary experience you, as a business newcomer, seriously lack. Furthermore, experienced business players usually have a wide network of influential friends and acquaintances that will be more than ready to open you their doors if you just know how to ask them.
Find a Good Name
We could expend this whole discussion on branding, but branding is a topic of its own. As for now, make sure your business has a really, really good name. This may sound simple, but it’s not. Your business’s name should sound interesting, be unique, short, memorable, and give the audience a hint of the business’s core value and personality. If you find such a name, the other branding issues will be addressed much easier.
Have a Website
In this day and age, it’s very hard to imagine a marketing campaign that’s not, if only partially, rooted in the online realm. And doing online marketing without a solid, presentable, easy-to-navigate, and mobile-friendly website is like building a castle on the cracked foundations. Note this, though – your website doesn’t need to be too flashy. But it has to flawlessly deliver its basic promise.
Have a Thorough Business Plan
The benefits of a good business plan are twofold. First, a business plan is a very important roadmap that will keep you on track and allow you to easily discover problems if the things, at some point, go south. Second, business plan shows that you don’t only have a vision, but you know how to make that vision a reality. That will prove to be more than a valuable asset when you start knocking at the investors’ doors.
Take Care of Security
We are all living in a dangerous world. Business newcomer may seem like easy pickings. Prove everyone who wants to harm your business wrong and install the best possible security system that will cover everything ranging from counter security screens to the latest anti-malware software. Security upgrades are not that expensive, but they can save you a fortune.
Find Reliable Employees
Make sure those are the people you can put your trust in. Look at it this way – your first employees won’t only be the people who will help your business to stand on its feet. One day in the near future, they will fill the management positions within the company and handle the next waves of recruitment. If you can’t find such people, put the startup launch on indefinite hold.
These few necessary measures are not a guarantee of success. But, they will create a safety net that will help you to land on your feet if you ever stumble. Once you set everything in place, the only thing that will lead you to the top will be your determination.