Infographics have been on the rise in recent years with no signs of slowing. In fact, 60% of marketers predict the use of infographics will increase in 2016 compared to 2015. With this in mind, what is that makes infographics such a successful marketing tool and what best practices should you follow to ensure your infographic spreads your marketing messages far and wide?
What is an Infographic?
An infographic is a visual way of collating data and text. They are designed to be easily digested by any audience. Data can be hard to understand, even by experts. Displaying data in visual format ensures your content can be understood by a larger audience, where no one is excluded from engaging with your message.
Why are Infographics so Successful?
Since the days of cave paintings humans have communicated using visuals. Today, this innate skill has been carried into digital age. We still find visuals the easiest form of communication and 90% of the information transmitted through the brain is visual.
Infographics appeal to our love of visuals and are an eye-catching way to ensure your content is seen. Visual content is forty times more likely to be shared on social media compared to written text thanks to their aesthetically appealing nature and storytelling ability.
Benefits of Using Infographics
Create Sharable Content
Infographics are three times more likely to be shared on social media than any other visual content. This means your message has the ability to go viral, earn links and build traffic to your website. Ensure your infographic is full of relevant up-to-date information. Trustworthy infographics soar, whilst others with ropey information, sink
Enhance your SEO
Search Engine Optimisation is crucial for marketing success in 2016. Did you know that infographics are prioritised by Google in the Search Engine Result Pages? Google knows how much audiences engage with visual content, therefore, Google will place your infographic higher in the SERPS than a written article.
Answer your audience’s questions in your infographics and share them on blogs and social media, this will lead to more leads to your business and a chance of grabbing the coveted number one position. Infographic Design brand Create an Infographic explain the importance in SEO:
“A well designed infographic will boost your SEO because they are sharable and linkable. Infographics offer permanent linkable assets that won’t go out of fashion, unlike a written text news story.”
Grow your Brand
Always ensure your infographic is emblazoned with your company’s logo, website and contact information. This will increase your brand awareness as your infographic is shared across the internet. Sharing your company’s details on your infographic can increase traffic to your website by 12%.
Tips for Creating an Irresistible Infographic
- Choose an attention grabbing title to improve your click through rate.
- Carefully consider the colours of your infographic, what emotions are you trying to evoke? Red promotes action. Blue instils trust.
- Only ever use trusted, relevant information. Failing to do this will leave your Infographic stagnating.
How to Structure an Infographic
- Everything in the infographic should be related to the title
- Remember to introduce the topic at the beginning
- The middle of the infographic should support your topic
- The end should summarise your topic
- Provide a call to action (contact details/website)
All marketers know that content is king, however, is you’re not harnessing the power of visual content you could risk your company lagging behind brands that are creating content that appeals to their audience’s needs. Visuals are innate to human communication with infographics being at the forefront of clear messaging in the digital age.