Proven Handy Tips and Advice to Apply Colors Effectively in Logo Design

Apply Colors Effectively in Logo Design


Selecting the right colors for your brand may or may not be your favorite colors, but instead of your wish, your logo should be designed in such a way that says something about your company. Here, in this article, we will help you know more about colors and use them properly to make your logo more attractive and valuable. Your logo says many things about your company. It is the face of your brand or the service you provide to your customers. It shows the impression of your company, so its design is extremely important.

In the time, your logo is executed properly; this can be your powerful tool or the asset to your clients’ brand as well. Moreover, creating an effective visual representation of the brand needs to have much more than that of a general graphic design, where colors are some of the essential things to consider. Like any line of a logo design work that involves a set of particular skills, colors in logo design a plenty of practice as well as experience for it to be successful. Here, knowledge is definitely a power, where mixing colors is one of the most important things that must have for any graphic designer.

Excellent Tips to Apply Colors in Logo Design

  • When you are doing preliminary sketches for your logo, from that time think about the colors you are going to mix with them. You can start 10-20 sketches at a time, so that that you can apply different colors to see different output.

  • Balance is no doubt important to logo design. Your mind normally perceives a balanced design, where having color sense can be you an added advantage. However, the rule of balance can occasionally be broken as the rule of color can be.

  • When it comes to design a logo and that logo is for your business branding you should see the size and color both at the same time. If your size of the logo does not match the color you used, then it will look odd.

  • The light color is usually the best to catch attention. Albeit, you are a dark color fan, but before submitting the logo to come to the decision, you should consult with your other colleges and surely with your top management.

As a graphic designer, you must believe the theory of color that is a complex one. As an expert in logo design, you should understand the basics and able to use the colors that fit accordingly.

Let us see the basic rules of using colors in logo design.

  • Try to use those colors that are near to each other on the color wheel, for instance, red, orange or yellow hues.

  • Try to avoid colors that are bright and hard to soothe the eyes.

  • The logo would be good in look if it combines black and white, including gray and other two colors.

  • Breaking the rule of colors sometimes okay, but just make sure that you have a good reason to break it.

You should know how and where you could use a color to evoke the feeling as well as the mood of a logo. This is very important because red can evoke feelings of aggression, often it gives love, passion or strength. Bear in mind that you may try to use different color combinations and match the colors to the overall tone possible to give a feel of the brand. If you like to play with individual colors, you can do that, because this is another good idea.

Some brands are there, you probably come across that are recognized solely by their distinct color. One important thing you should keep in mind is judging others brands and finding the color concept to give a prominent color output of your company’s brands. Pretty important. When you take a popular logo example, Coca-Cola is a big brand name in the world. See their logo pattern and the color they used in their logo design. When you try to understand some good logo that has been designed, your concept of using color will increase.

Written by HermitChawla

Hermit Chawla is a Marketing Manager at Sprakdesign. a web and graphic design company. He loves to share his thoughts on logo design,Graphic Design , Exhibition Design, and more.

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