Digital Marketing Agencies that operates online, build web design process without even realizing how important SEO is. For all business, dedicated websites have become incredibly important. That’s why your website should be designed giving attention to every detail, and SEO is one of the most imperative factors among them. Getting ranked at the top in search engines like Google, Yahoo, Bing is a great way to get customers for your business. Digital marketing, as a result, has been on the rise.
Here’s a list to the best practices, to be taken in consideration while start working on a new or existing websites:
#1. Indexable Content: – Images, flash files, Java applets, and other non-text content are often ignored and even devalued by search engine crawlers, despite of so many advancements in crawling technology. To perform better in search engine listings, the most important content should be in HTML text format. The easiest way to make sure the phrases and words you intend to show your visitors is to put them on the page ‘s HTML text. However, some more advance methods are accessible for those who demand greater in visual display or formatting styles.
#2. Keyword In title: – One of the most important elements for search engine optimization is the Title Tag. The first 60-70 characters in the Title should have important keywords because search engine like Google do not index after that.
#3. Unique Page Title: – There should be a unique separate title for all the pages because a search engine cannot make out an assumption that has the same subject on all the pages.
#4. CMS:- The CMS(Content Management System) you choose for your Digital Marketing Agency can hugely influence how successful you are. Just be sure that the CMS you choose is the right one for your situation. WordPress is a great option in many situations. It’s not the only one. This is not to say that it’s the best situation for all but positively it’s a good starting point for most businesses.
#5. Designs: – Some SEO efforts can enhance and bid a responsive websites and can also improve your writing on search engines.
#6. Link Structure: – The primary navigations, search engines directives and tools like XML site maps, all help the search engines the website and discover new pages. For indexing the content beyond the home page one needs internal links that the search engine can crawl.
#7. URLs: – Context can be further indicated by the URL. A sensible naming convention hence provides more context for humans and search engines. Some Small changes will have a big impact on the SEO. Below are some URL tricks for you:
- Restrict the length of the URL to 110 characters
- Separate words from each other using hyphens and dashed
- Focus on location for local rankings
#8. Security: – SSL Certificates ensure that visitors do not steal personal or sensitive information from your website. ‘Https’ websites usually rank higher than website that use ‘http’.
#9. Meta Attributes: – Helping search local crawlers to better locate web pages ca also describe the website content. Meta Attributes are used to specify keywords, description and other Metadata that are not provided in the page header.
At a basic level, an SEO friendly site is the one that lets a search engines such as Google, Yahoo, Bing to walk around and read pages in the website. A search engine uses a web crawler for these tasks and website owners try to work with search engines rather than going against them. Making sure that search engines can easily identify and comprehend content on your webpage is essential for its visibility.
Search Engine Optimization (SEO) is not an easy task but all efforts can be paid off when you see your website sitting on the top of search engine results.