SEO!!! You already know what it’s mean. Search Engine Optimization. This article will show you how to have a improved SEO of your WordPress site.
There are four techniques we are more focusing on. But it’s lot more than that in the SEO world. Anyway we are so fascinated by theses four and that’s why we wanted to share with you.
- Permalinks – WordPress’ tool for customizing your blog links;
- Meta descriptions – set a correct meta description for each page/post you make to improve your ranking in the search results;
- Optimize your images – allow search engines to correctly index your images;
- Use Headings – the proper structure of your articles will rank your content higher;
Let’s look at our 1st technique. What the heck is a Permalink???
How to use Permalinks
WordPress gives you the freedom to set your links the way you want them to look like. In the administrative area of WordPress go to Settings -> Permalinks. On this page you can choose from several predefined options or use a custom structure for your links.
You can choose the Custom Structure option and enter /%postname%/ for example.
This will make your links look like http://yourdomain.com/the-name-of-your-post/.
Or you can enter /%category%/%postname%/ if you want to include the name of your category in the URL.
You can also add custom text or other WordPress variables. The full list of available variables that you can use in your permalinks can be found at the WordPress official website.
How to use meta descriptions
You should enter the meta description for each one of your pages and posts. Use simple but informative sentences. The search engines will check how relevant your description is to the actual content of your page so make sure that you describe only the current page and avoid adding irrelevant information in this description.
It is a good practice to categorize your posts in articles. Once you go to the Posts -> Categories page in your admin area, note the description field available for each category. WordPress will take what you enter in this field and insert it as meta description for the category.
How to use optimized images
It is essential to have the “title” and “alt” tags specified for each one of the images you use in your posts. The search engines will then know what this image is supposed to represent.
Typing the title and alt tags for each image you use, however, can be a time-consuming task. Instead, you can use the handy SEO Friendly Images plugins.
How to use Headings
You should make sure that you use the
tag only for the titles of your posts.
You should use a few
tags and as many tags as you need for the other headings in your posts. Doing this will allow the search engines to index the important information from your website better. A good document has headings and subheadings, because headings make it easier to determine the subject of the page.
For blog websites the best SEO practice is to set the title of your post in a