How To Web Development

How to SEO WordPress

SEO!!! You already know what it’s mean. Search Engine Optimization. This article will show you how to have a improved SEO of your WordPress site.

There are four techniques we are more focusing on. But it’s lot more than that in the SEO world. Anyway we are so fascinated by theses four and that’s why we wanted to share with you.

  • Permalinks – WordPress’ tool for customizing your blog links;
  • Meta descriptions – set a correct meta description for each page/post you make to improve your ranking in the search results;
  • Optimize your images – allow search engines to correctly index your images;
  • Use Headings – the proper structure of your articles will rank your content higher;

Let’s look at our 1st technique. What the heck is a Permalink???

permalink

How to use Permalinks

WordPress gives you the freedom to set your links the way you want them to look like. In the administrative area of WordPress go to Settings -> Permalinks. On this page you can choose from several predefined options or use a custom structure for your links.

permalink settings

 

You can choose the Custom Structure option and enter /%postname%/ for example.

This will make your links look like http://yourdomain.com/the-name-of-your-post/.

Or you can enter /%category%/%postname%/ if you want to include the name of your category in the URL.

You can also add custom text or other WordPress variables. The full list of available variables that you can use in your permalinks can be found at the WordPress official website.

How to use meta descriptions

You should enter the meta description for each one of your pages and posts. Use simple but informative sentences. The search engines will check how relevant your description is to the actual content of your page so  make sure that you describe only the current page and avoid adding irrelevant information in this description.

Post SEO

It is a good practice to categorize your posts in articles. Once you go to the Posts -> Categories page in your admin area, note the description field available for each category. WordPress will take what you enter in this field and insert it as meta description for the category.

How to use optimized images

It is essential to have the “title” and “alt” tags specified for each one of the images you use in your posts. The search engines will then know what this image is supposed to represent.

image upload

Typing the title and alt tags for each image you use, however, can be a time-consuming task. Instead, you can use the handy SEO Friendly Images plugins.

How to use Headings

You should make sure that you use the

tag only for the titles of your posts.

You should use a few

tags and as many

tags as you need for the other headings in your posts. Doing this will allow the search engines to index the important information from your website better. A good document has headings and subheadings, because headings make it easier to determine the subject of the page.

For blog websites the best SEO practice is to set the title of your post in a

 tag. Most of the good WordPress templates do that. If not, you should modify the theme in order to achieve a correct output of your pages.

Follow these four thumbs of rules to have a optimized SEO!!!

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About the author

Sandeep Likhar

Sandeep Likhar from Indore India, Blogger, eBook Designer and Founder of LetsDnD. Having five years of experience in industry as a Digital Publishing Expert and eBook Converter providing services to Authors, Publishers and distributors worldwide. Proficient in converting books into various formats HTML, epub, mobi, word, PDF including all major online platforms iTunes, Kobo, Kindle, Createspace, B&N, Smashwords and more.

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