Small Business Marketing Trends We’ll Continue to See Throughout 2017

As of recently, the small business market segment has become very interesting. The world of business is probably more open to small entrepreneurs than ever before, as affordable business technologies are in place and fresh ideas are popping around. The only thing small businesses need in order to make an impression and carve their way out of this clutter is a strong and efficient marketing campaign. Unfortunately, the art of appealing to the masses and earning their affection has never been written in stone, and is open to constant transformation. Let’s take a look at what 2017 has in store for us.

Social network interaction

Social network interaction

Social networks are a very fertile marketing ground and it didn’t take long for businesses to realize that. However, the way in which businesses were using social media was very restrained at first. Social network profiles were mostly used to introduce the website content and occasionally answer the customers’ questions. These days, things are rapidly changing and small businesses are constantly finding new ways to interact with their followers and make them feel unique through various polls, questions and contests.

The enduring strength of quality content

Since more and more desktop users are utilizing ad blocking tools, SEO is slowly becoming the go-to way of doing online marketing. Holding the effective monopoly on web searches, Google has pushed a couple of updates aimed at improving marketing content. These updates are obviously doing a good job for all the involved parties because according to a recent study, 63% of B2C and 62% of B2B marketers have had more success with their content marketing efforts than the year before. So, SEO is here to stay.

The rise of influencer marketing

Consumers have always been influenced by the opinions of their peers or public figures. In fact, according to a study, word of mouth is the primary driving force behind 20-50% of all purchasing decisions. With the rise of influential figures in the world of blogging and social media, we will continue to see more and more businesses trying to grab public attention through the endorsement of these influential internet personas.

The resurrection of email marketing

The resurrection of email marketing

Although it’s often been proclaimed dead, we are happy to report that email marketing is, in fact, alive and well. The reason behind this ongoing endurance is very simple – email marketing works. When it comes to ROI, it is still the best-performing digital marketing channel. Of course, businesses are upping their game (for instance, old batch and blast strategies are being replaced by the more refined, finely targeted communication), but the way of doing marketing still remains the same – by clicking the “Send” button.

New use for promotional products

Promotional products have always been a cost-effective way of grabbing the attention of a wide variety of people. However, with the passage of time, promotional products are undergoing significant changes, and simple pens and pendants are being replaced by the more refined promotional materials. For instance, companies like USB Planet are offering custom branded USB sticks that can be preloaded with engaging promotional apps. This way, an already interesting promo product can be upgraded into an even more powerful marketing asset.

Going mobile

Customers appreciate convenience, and there isn’t a more convenient way to browse the web and make online purchases than through a dedicated app. Until recently, such apps were meant only for household brands, but small businesses are learning and they are learning fast. Soon, they’ll not only stop lagging behind with their unoptimized websites – they are expected to completely close the app gap.

New use for promotional products

Promotional products have always been a cost-effective way of grabbing the attention of a wide variety of people. However, with the passage of time, promotional products are undergoing significant changes, and simple pens and pendants are being replaced by the more refined promotional materials. For instance, companies like USB Planet are offering custom branded USB sticks that can be preloaded with engaging promotional apps. This way, an already interesting promo product can be upgraded into an even more powerful marketing asset.

New use for promotional products

As we can see, all these developments are not exactly revolutionary, but they are evolutionary. What’s most important, there are many changes happening every day and old marketing methods are getting new iterations that are more than capable of helping small businesses challenge their bigger competitors.

Written by Diana Smith

Diana Smith is a full time mom of two beautiful girls interested in topics related to business and technology.

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