We’ve all got this idea of popular bloggers jet-setting around the world, meeting famous people and living the good life. With good reason, I might add. Successful bloggers work very hard to create that image. You see, we like success and the people associated with it. It attracts us, draws us in, makes us want to associate with it. And so, they know that if you believe that they’re successful, you’re far more likely to click on their links, read their stuff and follow their links.
And so bloggers aren’t exactly honest.
The person they are on the blog? It’s a persona.
Yes, the more successful they are, the more of a persona they generally are. This isn’t to say what it being written on the blogs are lies. Often they’re taken directly from the person’s life. But they aren’t a true reflection either.
They’ve been edited, changed and modified to better cater to the audience’s needs. Generally, this means that they’re far more positive than they might be in real life. They don’t talk about the hardships. They don’t talk about the down days.
It’s just like how most of us work with social media, really. We only show the selfies where we look the best and we only show the breakfasts where there’s champagne involved.
Only a small percentage of bloggers actually gets to live comfortably off of their work. The rest struggle to produce enough to live off – particularly the first few years.
Perhaps it wasn’t this way a couple of years ago. Then there was a lot more space. Now, however, too many people think they’ve got what it takes to be a blogger. That means there’s a lot of competition. And for those of you who paid attention during economics, when supply is high price goes down.
The problem is, bloggers can’t say that. They can’t admit they can barely put food on the table because that will only make it harder. Instead, bloggers pretend to be successful. And so even more bright-eyed and bushy-tailed youngsters stream into the market, believing the picture that’s been painted, that they’ll work an hour per day and make it big.
And yup, you got it! That pushes the prices down even further!
The material has probably been ripped off
Not word for word. Of course not. But the ideas certainly aren’t new. There just really aren’t that many ideas out there. To get inspiration, most bloggers read other blogs and news sites. Often, they’ll find something that sparks a connection to something else they’ve read and then they put together their new blog topic.
But most of the time it’s just the same thing with a new wig on.
And how could it be anything else? After all, most popular bloggers are asked to write dozens of posts a week – blogging for their own site as well as guest blogging in other places.
And besides, most readers aren’t that keen on new ideas. After all, if they were they’d constantly be searching for new blogs to read! They’d rather just hear things similar to what they’ve heard before but then in a new jacket.
They edit and edit and edit
Writing is in the editing. That’s where writers fix their grammar mistakes, polish their product and make their work truly shine. Those blog posts that read so effortlessly and come across as just shaken lose? They’re the ones that they probably spent the longest on, trying to choose which word they should use, what way around the sentence should go and whether that extra word is really necessary.
The great blog posts might take you a few minutes to read, but they take us hours to write.
A lot of them aren’t just one person
In fact, quite a few employ ghost writers to help them produce the rivers of high-quality content that their users have come to expect. You see, the best writers aren’t necessarily the best bloggers. Blogging isn’t just writing great content. It’s also marketing it. And quite a few writers struggle with that.
Those that are good at marketing and building the good blogs end up hiring those that are better at writing to create their content. These people might be friends, approached through message boards or recruited through a top websites page.
It doesn’t matter where they find them, really. What matters is that they do.
If you’re not paying them then somebody else is
And finally, possibly most importantly, if you’re not paying them to write their content or buying their products, then somebody else is paying them to expose you to something.
After all, there is no such thing as a free lunch and if somebody’s spent several hours slaving away over an article, they want something from you.
Yes, it might be them simply trying to grow their audience so that they can try to sell something to them later. It can just as easily be, however, that they’re pushing a product, trying to draw you to their own websites or that it is, in fact, an advertorial going on.
Of course, that’s the collective price we all pay for demanding that the information presented online is free. Just like with television, somebody has got to pay for it to be up there. With television, those are blocks of five minutes of Pop! Pow! Zip! Online it might be a little more subtle.
But subtle doesn’t mean less effective.