Are you either considering the options of launching your own business or have already embarked on life as an entrepreneur? Or perhaps, you have been running your own company for years, but have fallen behind with times and are now looking for a renaissance of sorts? Whichever of these it is, it all boils down to needing an unshakeable brand presence throughout. And in a world that is as cut-throat and fast-paced as ours is today, this is the foundation of any business. The best examples of successful branding are proprietary eponyms, which are words you use in place of the generic product terms. For instance, asking for Kleenex instead of a tissue or saying ‘It’s a Kodak moment’, years after its campaign, are a couple of instances. Here are a few tips to help build yours.
Nowadays, consumers are very sharp and savvy when it comes to making purchases, which means that suppliers need to in turn be mindful about how they package their products. Whether it is a product or service, it helps to offer something extra as an added perk, especially if the brand is a start-up. For instance, referral programmes where customers receive 10% off their total bill when recommending a friend for shopping at the same online store is one example. There are of course many other strategies that can be implemented, you just need to create one that is right for you.
Though start-ups may not always have the capacity to contribute as sponsors, they can still tie up with local businesses as partners. For instance, festivals, music concerts and charity drives are all events they can actively be a part of, thereby garnering exposure for the brand. Eventually, as the name does become more common and the business starts bringing in money, the company can look at lending a hand as a sponsor. With the right social media consultants, this information can be conveyed in an effective manner, adding more leverage.
Again, start-ups cannot exactly give away prizes that may be too expensive, but starting small is always an option. Just make sure you keep the competition mechanics simple, since you are catering to the 21st-century crowd after all, and they do not really have a lot of time or patience. Social media is probably the most efficient way to get the word across, so may be come up with something that can be organised through that. The aim is to bring together your target market and create a community for your product or service.
Even companies that are very old have realised they need to adapt if they want to remain relevant today. Most assume that this would mean having to shed their identity, but that is not quite what it is. It is just a makeover if you will. A change in the way processes are handled and the business is marketed. People love to invest in products and services that have been around a long time since they know they can trust them, so consistency is certainly important here; however, it pays to shift and adapt according to the environment around in the modern age.