Social networks have been with us for just over a decade but it feels like something forever. When I first signed into Facebook I was very much amazed by the fact how small the world had become. Friends, acquaintances, college mates, whom I had never seen in decades and had been living far just pop up on my screen. May be a little order, greyer and less old than what I remember. Today there have been numerous changes that Facebook has come up, due to which many businesses are thinking of dropping down Facebook entirely. There is no engagement and the page is something that is just not growing. But before you go ahead and do so, it does pay to take a fresh and a close look at what Facebook has got for you this 2017.
2017 Is for Mobile and Video Marketing on Facebook: Facebook has been adding videos since the year 2014, and hence brought an auto play button creating a moment of distraction stopping people to watch by the moving images. 2016 has shown an increase in video production, video publishing and amplifications on Facebook. In the second quarter of 2016 mobile advertising has also shown up 84% of the total sales followed by 72% in the same period a year earlier. Mobile ads especially in terms of mobile video ads have been the key to driving Facebook revenue growth. The studies have also shown that more than 20% of the Facebook advertisers and close to about 8, 00,000 businesses have created video ads in just a month for the year 2016. 2017 to this will help in bringing a rise.
Ads are inevitable: A few years ago, Facebook advertising was once considered to be a really nice concept with not too many players in the market. In this era of online marketing brands have become aware of the importance of advertising being done on various social media channels. Today with various advertising and targeting options on Facebook, we can reach out millions of individuals in any part of the world. Facebook advertising is one such tool that can be used by brands meeting up their needs and requirements. The ads allow you to choose the wide variety of adverts including the Facebook post engagement, clicks to the website, conversions on the website, app installs, video views and lead ads etc. Facebook has also involved into a paid marketing platform more than the organic one making it easy enough for the marketers to leverage the power of various adverts available.
Facebook Market Place: Facebook is looking to create a unique shopping experience on a network having an introduction like Facebook marketplace. This is where the different users on Facebook can buy and sell their products online. The focus is on the users who can find their items in the local area – and is just like a digital version of the local classified listings like craigslist’s etc without having any kind of criminal record.
Recommendation from your clients and friends: Having your targeted audience recommending your business to their friends, is considered to be a gold standard of marketing leads, and followed by Facebook making more out of these. Soon the users will also be able to ask their friends/ relatives for recommendations just to get some clicks and advice from their trust worthy pals. The idea here is when referred by friends to a local restaurants, services, events, and other businesses in the close by area, all these good impressions can make the individuals turn into new leads as soon as possible especially when someone is looking out for these services.
Facebook Live Videos: Facebook Live videos allow you to live stream the videos directly from your phone to Facebook community. Through this you can directly respond to your customers in the form of comments and interact with your audience while live streaming. Live videos are one of the best ways to engage with your marketing audience so do make sure that you watch the comments and react accordingly. Facebook also offers you with live map on your desktop gaining live updates from across the world.
Sharing Quotes: When it comes to twitter there is a plugin called click to tweet, which allows you to set up readymade tweets and quotes. In the same way on Facebook you can now have a blog set so that your readers can mark the paragraphs, or short excerpt from your text and share it as quotes on Facebook. Every social network has been around for a while adapting new trends, features’ and preferences. Facebook is one perfect example of the social networking sites that adapts, adds and evolves together with their users. And for maximum success it is important that you keep up with the trends and developments adapting what makes sense for you and your business.
Organic Research is Subjective and will continue to be the same in 2017: Many even today continue to say that organic search is dead. But in a research study conducted by Locowise shows that the pages with less than 1 post in a week will fail to have their reach than with pages that have more number of posts.
Contests are most impactful: It’s always necessary that a brand defines its content marketing strategy as a long term or short term strategy. Long term is the one that runs for a longer period of time, inviting stories, videos, Images, selfies, tagging etc. Whereas a short term contest are the one that have their winners declared by the end of the day in the same posts that announces the contest. 2017 is still going to be the year of the content strategies, live contest, lucky draw, quizzes and solving puzzles.
Mobile will continue to be the king: The number of mobile Facebook users has continued to grow and google has started to penalize the mobile friendly sites. Did you know that all the Facebook advertisements are optimized for mobiles? Say for example the Instagram ads work only in the mobile phones, followed by the leads ad that were first released only for the mobile users. So if you have a website that looks bad or does not work on mobiles after the user clicks on the Instagram ads then the conversion rates will drop down automatically. And according to a study conducted by emarketer the mobile ads will continue to grow than the desktops for the first time in 2017.
So what else do you think needs to be added to the above list? What are your predictions for Facebook marketing 2017? Do leave your thoughts in the comments section below.