You can create and produce the most promising design in the world but it won’t prove to be successful unless it is user friendly. When a website is owned and graded, a term called UX comes into being. Every design has to sell based on its usability level, alone a design will be doomed and long gone.
UX stands for user experience a user gains while browsing and using the website and its features. The website will be of no use or purpose if the user experience is not upto the mark. UX rates a website high or low. We will share ten fundamental rules every web designer needs to get enlightened about web design usability.
1. UX and UI Are Dissimilar:
A good designer should be able to differentiate between the two. As they are two relatively different terms based on their final outcomes. User Interface is the actual practice of system interaction whereas what a customer feels or sees after that interaction is User Experience. An IPhone’s menu, layout, settings etc. is UI whereas what and how satisfied a customer feels after using it is UX. A good designer will make sure both are sought after.
2. UX is More than Just Website Experience
UX is not only what meets the eye but more than that. Visual display of everything you come across physically or virtually has UX element in it. Be it print or place. Using a pinned pack product is easier than a used one. Navigation bars is an apt example of how a human brain processes information. After the discovery that elements on the left take less vertical space and carry equal visual weight. Navigation bars were moved from left to right.
During the year 2000, the trend started changing and web designers began placing navigation bars to the left panel of the web page. This allowed users to scan content faster and better, while giving greater exposure to website contents. As a web designer, having your feet in both mediums will allow you to cross train your mind and expand your knowledge to assess and produce projects from a livelier perspective. For an improved and refined user experience of your website, it’s better to hire an expert web design agency.
3. It is a fusion of Art and Science.
Art and Science are co related. A good designer needs to have a good understanding about balancing both and producing the final product. There is no theoretical method or solution but when a website is down with traffic and sales the designer will first update its content, layout, color scheme. He will then troubleshoot aesthetically and functionally. Implementing scientifically the outcomes of user behaviors couple art and science.
4. UX Produces Goal-Driven Design:
Clients always demand and want things to run their ways. But since the client is unaware of a lot of things and procedural system it creates a web leading nowhere. Whereas a designer has his/her own individuality and are accustomed to doing things their way. Uni-directional approach is healthy to remain focused in order to obtain a UX rich web design. This is goal-driven designing when you keep in view both part needs without affecting the overall outcome.
5. Picture Brand Identity through UX:
The chief ingredient behind building a good UX is Brand Identity. If the UX is capable enough in satisfying the users then it marks a great deal onto the brand. Always prefer and try to meet your clientele needs. A good design consisting the right number of features and functions make user experience delightful. In this way the user is compelled to revisit your site again. Consult your client every step of the way working with mutual consent. Always accommodate your client’s demand for changes.
6. Design UX for the user:
Abide by the guidelines provided by client. Do not use your design liberty against client requirements. Direct your creativity around client’s imagination and keep the user’s perspective in mind completely. To attain a winning UX only user driven design approach will help.
To make sure you are on the right track, research on users of your design niche and learn about their needs and wants in your particular design. Before you are ready to launch it, use A/B testing to verify if your design is meeting the requirements. Remember, the user’s needs are more important than your personal input because in the end they will be using it.
7. UX is all About Psychology
Behavioral triggers are based on human psychology that stimulates emotional response from the user. Good designers are able to qualitatively assess the user’s mindset and derive emotional connection to the content. These emotional connections are essential in producing a lively UX in a web design. Take notifications for example. You might have experienced the annoying popup notification feature that send you off the website slamming the door on your way out. Even though its partly for the customer’s benefit while securing conversions for the retailer at the same time, showing it right after the customer lands on the website is a terrible idea.
8. Lead Your Customers through Scrolling
Scrolling works like magic if you ask me. It sends the user seeking information deeper into the site, expanding their chances to convert. It’s probably why most designers place their CTAs at the bottom of the page, where the scrolling meets its end.
Even the “love at first sight” approach can promote scrolling, where the design shows CTAs on the top of the page. You can optimize such pages by introducing scroll cues. Scroll cues can range from arrow sighs to captivating graphical elements. For example, arrows can be used to point directions for the next piece of content, while graphical elements can take user directly to next slide once they interact with it.
9. Make the Use Comfortable
When you put your content live on the internet you, must expect it to be met with people from all sorts of backgrounds. Everyone does not share your views the way you intend to propose them. That is why your content should be absorbable so the user does not need extra effort to understand what you are offering them. If the content is digestible, the user will convert faster.
Give them one bite at a time. Showing everything you can offer in one sitting not only disorients the user, but also reflects desperation on your half. To make sure your design is breathable and easy to assimilate, use plenty of white spacing around your elements so they are easy to distinguish. Also create content that is understandable for all sorts of audiences with examples and your own narratives. Show yourself as their friend, not as a businessman.
10. Optimize Your Page Elements Adequately
Page elements are an integral part of a web design. They carry out essential functions for the users and maintain an emotional harmony in UX. However, adding unnecessary page elements can be hazardous to your website and the user as well.