Understanding the Importance of Web Design for Business

Creating a cutting-edge web design is an important for the future success of your business. Since 93 percent of all human communication is visual, it is a great way of sending a message. Think about it, even in retail, people see your product next to that of your competitor, and then visually try to compare them in terms of quality. In the digital world, your website represents your entire business. Its looks, functionality, and performance will help your audience decide whether to do business with you or not.

A great first impression

One of the first things to keep in mind is that many new businesses don’t have an impressive portfolio or testimonials to back them up. They might be fresh on the market, still looking for their first client, which is why not many people would be ready to take the risk of working with them. With the right design, however, you can easily make your company seem both more credible and more experienced. The most interesting thing is just how quickly this happens. According to one study, we already have an opinion of a website two-tenths of a second after the page loads. If this impression is a positive one, all it takes is a little endorsement (a great offer, a quality piece of content or a mind-boggling statistic) to win someone over completely.

Standing out

The number of active websites online is constantly on the rise; at the moment, there are somewhere between 1.25 and 1.3 billion websites. Due to the fact that most of these website owners don’t have a digital marketing budget that would allow them to hire a skilled web designer, they usually go with custom design templates. Unfortunately, in the world where websites are counted in hundreds of millions and billions, it is incredibly easy to get lost in the sea of uniformity.  That is why companies like Quikclicks offer custom-designed, business websites that will help you to maximize customer engagement. Keep in mind that the best way to achieve this is by being unique and memorable.

Optimized for all devices

If you have ever read a bit on this topic, you must have deduced that mobile-users currently represent the greater portion of the market than desktop users do. However, this is an incredibly simplified way of looking at things, seeing as how it assumes that a single user is restricted to a single device. In reality, this is usually not the case. While early in the morning (between 7 am and 10 am) mobile is the most frequently used device, during the daytime, desktops take the lead. Later on, during the prime-time (between 8 pm and 12am), a similar thing happens in favor of tablets. Because of this, you need to focus on improving the way in which your website works across all devices.

Generating return customers

Finally, in the digital world, most business activities take place on your website. A customer visits your homepage, goes to your blog or visits your e-store. The way in which this interaction runs from the beginning until the end will determine whether they will come back or not. While email marketing, coupons, and loyalty programs may be of great assistance in post-sale follow-up, the best way to ensure your clients come back is to do a great job the first time around.

Conclusion

Some may argue that all of the above-mentioned take too much work. Nonetheless, nothing worth having in life ever comes for free. On the other hand, the fact that this corporate warfare has shifted to the digital world means that small businesses finally have a shot at standing up to their much more powerful competitors. Needless to say, in order to achieve this, they need a well-designed website.

Written by IslaWright

Isla is a psychology professor and tech enthusiast.
She is a well published blogger and editor at Technivorz.

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