Social Media & Marketing

How to Use Pinterest to Reach Your Clients

Written by lexie

As a small business owner or marketer, you’ve probably already mastered the art of using Facebook, Twitter and Instagram to reach your clients and make your brand known. However, there’s one social media site you’re probably forgetting about: Pinterest!

Pinterest is set up a bit differently than other social media platforms, but it can still be incredibly useful for your business! To add an extra element to your social media outreach, try these tips for using Pinterest to connect with your clients.

Brand Yourself

Courtesy of Giphy

Courtesy of Giphy

The first step to using Pinterest for your business is creating an account. If you already have a private Pinterest, it’s most likely a personal account. Pinterest offers the option to create business accounts tailored to companies, and allows you to use analytics tools to track your engagement.

While setting up your account, you want to keep in mind how your clients see your brand. Just like any other form of social media, make sure you add your logo for the picture, put your tagline or slogan in the bio section, and use whatever brand name your clients will recognize. Also, using Pinterest’s verification process is fairly quick and will confirm to viewers that your Pinterest page is actually you.

Post Original Content

Now that your account is set up, it’s time to pin! There are many ways to use Pinterest to suit your company’s needs and audience. Take some time to explore the website and decipher what will work best for you.

One tactic you’ll probably want to use is posting your own content for other users to re-pin. Whether you post an article, a song, a video or a picture, posting unique content will push your Pinterest page to the next level. Plus, when other people see your pin and re-pin it to their own pages, more and more users will see your content and become aware of your business.

Pinterest is all about visual enticement, so whatever you post, make sure it’s aesthetically pleasing. Only post high-quality pictures that aren’t blurry or small. Also, make sure users can tell what each pin is by just looking at the little thumbnail. Most users won’t want to click on a pin unless they know exactly what they’ll be looking at.

Re-Pin Other People’s Content

Re-pinning other people’s pins is just as important as posting your own pins! Pinterest is all about sharing ideas, so take time to search through the website to find content appropriate for your business and share that for your followers. To make other people’s content your own, you can always edit the caption below an image to make it suit your board.

You can search for relevant content in a variety of ways. First, utilize the search bar to find exactly what you’re looking for. You may also simply browse different categories or find other users who have a similar account and look through their boards. It’s also easy to pin something straight from another website by installing the “Pin It” extension to your browser. This lets you pin images and content to Pinterest directly from the site you found it on.

Make Worthwhile Boards

Courtesy of Giphy

Courtesy of Giphy

Boards are the way that you’ll organize your pins on Pinterest. You can make any number of boards, and add to them as you find pins. Your boards will differ based on your specific company and target audience, but some examples include “recipes”, “fall outfits”, “marketing tips”, “new technology” and “home décor”.

One way to make your boards more fun and exciting is to create different boards to help your users, such as a gift guide, reading list or sale board. These types of boards will be dependent on your business, so if you can figure out what your followers want and create boards and pins that will interest them, then you’re using Pinterest correctly!

If somebody other than you’ll be pinning on your businesses behalf, you can make them a “collaborator” of your boards, which will allow them to pin to that board and see all of the comments as well. You can also create secret boards that can only by seen by you and those you give access to, if you want a board with ideas for your business or want to share a pin with your team.

Connect With Users

Engaging with your followers is just as important on Pinterest as it is on every other social media site. To connect with users, make sure you encourage comments on your pins and then try to reply to all or some of them. Follow back your followers and re-pin or comment on their content. Create contests and giveaways on Pinterest. Add a Pinterest widget to your website to get people onto your Pinterest page.

Anything that will show your followers that you’re engaged and interested in what they have to say will be a step in the right direction for your business and your Pinterest follower count.

Pinterest is a very unique social media platform, which is perfect because your business is very unique! Pinterest allows you to focus on the type of content that your business is all about and you can tailor your Pinterest page to your business and your clients. Get started pinning today!

About the author

lexie

Lexie is a designer, writer, and coffee lover. She writes about trends in the web and graphic design industry. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

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