Yu YUREKA PLUS Launched at Rs. 9,999/-

Yu Yureka Plus
Written by Sandeep Likhar

Micromax’s Yu brand on Monday launched its third smartphone, the  Yu Yureka Plus, priced at Rs. 9,999. The new smartphone is available for registrations via Amazon India on Monday (12pm IST), and it will go on sale in its first flash sale this Friday at 12pm IST.

YU YUREKA PLUS has a 5.5-inch (1920 x 1080 pixels) Full HD IPS display with Corning Gorilla Glass 3 protection, compared to a 5.5-inch HD display on the YUREKA. It is powered by a Octa-Core 64-bit Qualcomm Snapdragon 615 (4×1.5GHz + 4×1.0GHz) processor and runs on Cyanogen OS 12 based on Android 5.0 (Lollipop). It has a 13-megapixel auto focus rear camera with LED Flash, Sony IMX214 sensor, compared to Sony IMX135 sensor on the YUREKA and a 5-megapixel front-facing camera.

The Yureka Plus comes with a 1920x1080px display vs the 720px on the original Yureka. The Plus version also gets the Corning Gorilla Glass 3 protection layer added to the top of the display. All this is on the same size 5.5-inch display which bumps up the pixel density to 400 ppi.

The new Yu Yureka Plus also has a new camera sensor, made by Sony, keeping the Mega Pixel count intact at 13 MP. The company is also touting a new improved chassis and better build qualities.


  • OS – Cyanogen OS 12/Android Lollipop 5.0.2
  • Screen Size – 13.97cm (5.5)
  • Camera Resolution – 13MP AF Rear(3120*4208) ; 5MP FF(1944*2592)(front)
  • Processor – Qualcomm snapdragon 615(64 Bit)
  • Battery Capacity – 2500mAh
  • Connectivity Options – Bluetooth 4.0/USB/Wi-Fi
  • Colours – Moondust Grey, White


Yu Yureka HD Display


Yep. The Yureka Plus has over 2 million pixels, giving you mind blowing clarity and sharpness @ 1920×1080 Full HD resolution. Get ready to have your retinas rocked.

  • 13.97 cm 5.5 inch IPS Capacitive Touch Screen
  • 1920×1080 pixels Full HD resolution with an eye searing 401 pixels per inch
  • Corning gorilla glass 3 protection with oleophobic coating
  • Enjoy near perfect viewing angles on Yureka Plus’ Full HD screen
  • on 16 million accurate colours from edge to edge of the spectrum


Yu Yureka Camera

Capture exquisite shots with the 13MP Camera. Snap pictures or videos right from the lockscreen and pause time with slo-mo to relive every moment.

  • With the powerful 13 mp rear camera with 5p Largan Blue Lens architecture
  • Full HD video recording @30 fps full frame rate
  • Powerful LED flash with f/2.2 aperture gives better low light photography.
  • Featuring the Sony IMX214 CMOS sensor
  • Capture your true self with a solid 5mp front camera with a pixel size of 1.4 micron.
  • Featuring useful features like live filters, exposure control, burst shot, slow-mo videos, Autofocus and HDR


Witness next-gen mobile experience with the power of Cyanogen OS 12. The latest version of the popular OS brings an army of features that let you unleash the full power of Yureka Plus. Behold!

  • Fall in love with Cyanogen OS 12’s Material Design that fuses breathtaking aesthetics with built in activity transitions, vivid color palettes and ripple animation among other things
  • Make syncing multiple inboxes a breeze with Cyanogen Mail powered by Boxer. Set actions, colors, folders and much more for laser precise control over your email.
  • Now enjoy minimalist lockscreens that come with less of clutter and more of priority based notifications
  • Use the new status bar to control every aspect of your device right from the clock, mood lighting, brightness control, notification glance, to battery status icon and more!
  • With the powerful App Themer you finally have the power to change the theme of every single app!


In a world where every second phone is a rectangular block, get ready to turn heads with the subtle curvatures and minimalism of Yureka Plus.

  • Yureka Plus’ polished finish in moondust grey and Alabastar white finish makes a stong style statement.
  • With 6mm from sides and 8.5 mm from center, the lithe Yureka Plus keeps the power while looking better than before!.
  • Slim doesn’t mean uncomfortable. A thoughtfully designed ergonomic form factor makes it extremely easy to carry.


Fast is so 2010. Evolve to ultra fast with 4G LTE – the fastest connectivity option available and unlock your Yureka Plus’ true power.

  • With CAT 4 connectivity that gives you 1.5 times the data rate of regular networks save time with hyper fast network connectivity
  • Download speeds of up to 150 mbps
  • What will it be? The ever present 2G, the always reliable 3G or the blazing fast 4G LTE connectivity?
  • Get the awesomeness of USB on your phone with USB On The Go that gives you the ability to plug in pen drives into your Yureka Plus!
  • Get the best of sim networks by choosing to use data on one sim and voice calling on the other


Dominate the virtual world with the blazing quick 1.5 ghz octa core processor from Qualcomm Snapdragon. Leave competition choking in dust with the high intensity gaming chops of the Adreno 405 GPU. The same GPU also lets you multitask like never before with its seamless data processing and enhanced visual engine.

  • 64 bit gives you the potential to access over 4 billion times as much physical memory than a 32 bit processor – up to 16 Exabyte of RAM!
  • 1.5 ghz octa core 64 bit cpu
  • Integrated adreno 405 gpu @ 550mhz
  • 80 degree viewing angle
  • Behold the MSM8939 LTE chipset!


Power your applications with up to 8 times faster processing. The 2 GB RAM is an accelerated DD3 variant which when combined with the Snapdragon 615 64 bit processor makes for a perfect combination, giving you a full 100% efficiency.

  • Hit the efficiency sweet spot with accelerated 2 GB DDR3 RAM
  • DDR3 RAM uses 30% less energy as compared to DDR2


Unleash Yureka Plus’ genius with a powerful audio chipset. Augmenting its audio chops is the 24 bit onboard audio fx app that opens up a world of powerful music customization.

  • Control all sounds from a single panel. Balance sounds through equalizer and manage reverb.
  • Bass boost and surround sound toggles let you adjust the level of each setting
  • 24 bit onboard audio fx app offers an equalizer with 13 preset profiles such as dance pop, classical, electronic and custom.
  • Bass boost and surround sound toggles let you dive deep into your audio letting you adjust the level of each setting.
  • You can also choose a reverb mode such as small room, medium room, large room, small hall or medium hall
  • Settings can be applied to inserted headphones, the device’s own speakers or paired outputs via bluetooth or wifi


Power means squat when you don’t have the juice to run it. Yureka Plus knows that and comes with an optimized 2500 mAH battery that has been carefully designed to extend battery life and performance efficiency.

  • 8 hours talk time
  • 210 hours standby time
  • 7 hours browsing time
  • 25% longer meaning you spend more time on the go before you have to recharge


The Zeus of Phones now comes in two unique color options that will wow you with their subtle tones and aesthetics.

  • The Zeus of Phones demands a color befitting its power and status. No color in this world can thus do it justice. Which is why we’ve covered it in the grey of the dust from the moon. Behold Yureka Plus in Moondust Grey
  • White as the lightning Zeus wields, the Zeus of Phones now comes in a limited edition Alabastar white that betrays the absolute power and style of the God of Gods. Prepare to be awed by sleek metal accents around the device and a stainless baby soft back cover.

Do comments below and share your reviews about this phone with us.

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About the author

Sandeep Likhar

Sandeep Likhar from Indore India, Blogger, eBook Designer and Founder of LetsDnD. Having five years of experience in industry as a Digital Publishing Expert and eBook Converter providing services to Authors, Publishers and distributors worldwide. Proficient in converting books into various formats HTML, epub, mobi, word, PDF including all major online platforms iTunes, Kobo, Kindle, Createspace, B&N, Smashwords and more.

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